Jinx
Every project starts with the same question: How should this brand come to life?
From there, strategy is translated into creative systems that extend across photography, packaging, retail, ecommerce, campaigns, and digital experiences. Rather than treating each deliverable as its own project, the focus is on building work that feels intentional from first impression to final interaction.
Associate Creative Director: Leah Eisenhauer
VP of Design: Leigh Collins
Photographer: Kailee Mandel
Channels
Ecommerce
Retail Media
Owned
Paid
Role
Art Direction
Campaign Development
Strategy
Creative Development
Creative Production
Project
Jinx Fresh
Because Jinx Cat represented a new category for the brand, the production was designed to serve both the launch campaign and the long-term content needs of the business. Photography and video captured evergreen product, lifestyle, and brand storytelling alongside campaign-specific moments, creating a flexible asset library that could continue supporting ecommerce, retail, and marketing well beyond launch.
Created as part of the Jinx Cat launch, these videos introduced the brand's kibble and wet food through a balance of product education and emotional storytelling. Designed for use across ecommerce, paid media, and retail, they highlighted each product's differentiators while reinforcing the everyday relationship between cats and their owners.
Walmart Brand Page and Shelf
