Environmental Branding
At Barry's, my focus shifted toward the customer journey inside each studio. I designed wayfinding systems, retail merchandising environments, branded installations, and photo moments that extended the brand beyond the workout itself, helping each location feel both operationally intuitive and distinctly local.
Barry’s Outdoors
Sr. Graphic Designer: Leah Eisenhauer
At Barry's, my focus shifted toward the customer journey inside each studio. I designed wayfinding systems, retail merchandising environments, branded installations, and photo moments that extended the brand beyond the workout itself, helping each location feel both operationally intuitive and distinctly local.
Barry’s Ride
Sr. Graphic Designer: Leah Eisenhauer
Freelance Creative Director: Sarah Swintek
At Barry's, my focus shifted toward the customer journey inside each studio. I designed wayfinding systems, retail merchandising environments, branded installations, and photo moments that extended the brand beyond the workout itself, helping each location feel both operationally intuitive and distinctly local.
