Jinx Cat
Campaign/Product Launch
Associate Creative Director: Leah Eisenhauer
VP of Design: Leigh Collins
Photographer: Kailee Mandel
Building the Campaign World
Introducing Jinx Cat meant extending the brand into a new category while giving it a world of its own. The production was designed with both launch and long-term needs in mind, balancing campaign storytelling with evergreen product and lifestyle content to create a flexible asset library across paid, owned, ecommerce, and retail.
A content library built to flex.
Composition, orientation, negative space and product visibility were considered from the start, allowing assets to move across placements without losing the campaign identity.
Created as part of the Jinx Cat launch, these videos introduced the brand's kibble and wet food through a balance of product education and emotional storytelling. Designed for use across ecommerce, paid media, and retail, they highlighted each product's differentiators while reinforcing the everyday relationship between cats and their owners.
Turned the Cat launch into a flexible paid media system designed to build awareness, communicate product benefits, and drive discovery across channels.
Walmart Brand Page and Shelf
