Jinx Fresh
Campaign/Product Launch
Associate Creative Director: Leah Eisenhauer
VP of Design: Leigh Collins
Photographer: Kailee Mandel
Out of the Pantry and into the Fridge
Jinx Fresh required bringing the brand into a new category with its first refrigerated fresh food. The creative direction built on the existing Jinx world while giving Fresh a more saturated, ownable identity designed to stand apart in the refrigerated section. The result was a distinct but recognizable system that made the new line feel approachable, appetizing, and unmistakably Jinx.
The content library was built to flex. Composition, orientation, negative space and product visibility were considered from the start, allowing assets to move across placements without losing the campaign identity.
The fresh videos introduce the brand’s first refrigerated offering through appetite appeal and product education. Designed for use across ecommerce, paid media, and retail, we made sure to highlight the food’s fresh ingredients, gently cooked preparation, and flexible use as a meal or topper.
